hundreds of individual ones thereby enabling community institutions to get EMV to market faster and more affordably. All of the database preparation was conducted as one massive project vs. For example, FIS worked with its customers in mass to move through the adoption cycle quickly and reduce costs associated with implementation. has lagged other nations in adopting EMV, mass enablement programs for smaller issuers are helping their efforts to catch up quickly. Mass Enablement Programs Drive EMV Penetration As a result, less than one-fifth of card-present transactions last year in the U.S. Issuers have not converted 100 percent of their customer bases, but instead, are generally waiting until cards expire to save on costs. Despite the complexity of dealing with both global and regional networks, the percentage of FIS’ debit issuers issuing EMV cards has doubled since a year ago.
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However, debit enablement still trails significantly due to the additional complexity associated with debit transactions.Ĭurrently, 97 percent of FIS’ credit issuers are issuing EMV cards, while just under 70 percent of debit issuers are issuing EMV cards. In the U.S., EMV enablement has soared during the past year on the credit side of the ledger. While that money is a positive when it comes to cutting down on fraud at the point-of-sale and other card-present situations, it also has served to increase the amount of card-not-present (CNP) fraud. Implementing EMV has cost issuers and merchants billions – $22 billion just in the United States, according to industry researcher Aite Group.